Values

Family Values

The Effaa Family encompasses all staff and their family, owners, customers and suppliers and we assure to treat all with care.

To our suppliers - build and sustain fair and honest relationships and be a trusted, dependable distribution resource supported by innovative and effective sales and marketing programs.

To our consumers - do our part to bring a wide variety of appealing, wholesome quality products at attractive prices.

To our customers - to create partnering relationships of trust, integrity, customer satisfaction and loyalty. To provide the widest selection of natural and organic, wellness, and specialty food products of the highest quality, consistently high in-stock service levels, dependable on-time deliveries, highly competitive pricing and outstanding marketing programs and services.

To our associates To create a nurturing work environment for our associates, by acknowledging the value of each person's contribution to our company, entrusting them with responsibility, treating them with respect, facilitating personal and professional development and by providing competitive, merit based compensation and benefits.

To our shareholders To exceed the expectations of our shareholders by delivering commendable returns on their investments and by being an enduring, successful and profitable company.

To our community and our planet To be an outstanding partner in the communities where we work, supporting them economically and making meaningful contributions to the quality of life. To use our strengths to support socially responsible initiatives that protect the environment and foster stewardship of the land.

Core Values

unify

More than who we are, it's what we do. Every day, we bring together the farmer, the distributor, the retailer and the consumer. Together, we make farm-to-family happen. To make things better for us all. For the earth.

Care

It's a passion for the planet. Seeing the big picture, beyond the dollars and cents. Getting natural and nutritious food to people while reducing our impact on the earth. And doing what's right, for all of us.

Evolve

We adapt to serve. We embrace change. It's good. When we meet the demands of our growing industry, we get better, stronger, smarter. We become more, to more people. And we discover what's next.

Do

Here, integrity comes naturally. It always has. This isn't about someday, this is about every day. This is who we are, how we do business. From taking the time to wrap a pallet correctly to simply keeping our word. Honest, straight-forward and ready to get the job done right.

Focus

There were many routes, but there's only one direction. It doesn't matter where we come from, how we got here, just where we're going. And that we're going there together. Bringing Nutritious Health Food to more people every day. One Goal. One company.

Connect

We're in this together. Motivated and inspired to collaborate, because what's good for the industry is good for us. And the family farm. And the family of four that wants good, natural food. Together, we are making farm-to-family a reality. And it's a win/win for us

INTEGRITY

We do what is right regardless of cost or consequences. Trust and Teamwork We work towards common goals with a spirit of respect and confidence in each other. Trust is fundamental to the teamwork that makes Effaa a success. We use teamwork and open, constructive dialogue to achieve greater success Communication Everyone in the Effaa Family has a voice. We endeavour to continually enhance two-way communication across the business.

Growth

Maintaining traditional strengths while embracing innovation, change and growth has always been a part of Effaa's success. Being part of the Effaa Family is an opportunity to grow with the business.We relentlessly and urgently pursue value-added company and individual growth.

HARD WORK

We use intelligent, extraordinary effort to deliver superior customer and consumer value.

ENTHUSIASM

We are visibly engaged, passionate and determined to win regardless of circumstances.

Family Life

We strive to create an environment that promotes flexibility and understanding around work-life balance because we believe the Effaa Family extends beyond the workplace.