Core Values

"Improving Agriculture – Improving Lives"

As a leader in its field, Green Fields Agricultural Company exhibits some distinctive core values that can be summarized as follows:

  • Display of strong code of ethic and integrity at all times through a culture of open communication.
  • Offer value based, success ensuring, environment friendly solutions to our clients
  • Environmental stewardship through improved water use, soil retention and efficient use of resources.
  • Create a culture of trust and mutual co-operation amongst clients and staff.
  • Creat a sense of Citizenship and Stewardship within the organisaiton by providing a safe healthy workplace for all our employees
  • Take complete responsibility for our actions and our results.

Strategic Goals

Our corporate strategy is based on profitable and sustainable growth, building on a stable market position and a unique, flexible business model united with global corporate citizenship. The strategy is the company's roadmap for industry shaper performance and long-term value creation.

Our goals and objectives are in tandem with our vision and mission. Achievement of these goals is well complimented by our extensive and established distribution network which offer a one stop shop for the entire range of products.

With the current business platform, Effaa's goal is to reach most continents very soon. Reaching this objective will require productivity gains in the existing business as well as organic and step growth initiatives, seeking new business opportunities.

Effaa will focus on Bio fertilizers, Bio Fungicides, Bio pesticides, Organic Manure Combinations, Amino Acid and Micro Nutrient Combinations, Inorganic Fertilizers, Soil testing kits, Seeds, Saplings, Farm Equipments and Micro Drip Irrigation Systems and Bio NPK . Larger initiatives will focus on increasing production and expanding presence in high-growth markets and participating in consolidation of mature markets. For all growth categories scale, synergy and timing are important factors with strict financial discipline.

Creating Impact

Effaa is an upcoming global company and as a quality conscious supplier of Agro inputs has the ambition, ability and determination to contribute sustainable solutions to some of the major global challenges of our time, particularly resource scarcity, food security and global warming. With our knowledge and solutions we are well positioned to create impact within these areas. Consequently, we have identified three focal areas as our main avenues to create profound impact: resources, food and the environment.

Responding to these challenging global issues corresponds closely with Effaa's core business, our operations, offerings & business strategy. By leveraging our industrial expertise we have innovated technologies and upgraded our production processes, thereby greatly reducing greenhouse gas (GHG) and other emissions to air.

By employing our agronomic experience we have developed comprehensive crop nutrition solutions that improve agricultural productivity, thereby increasing production and improving food security while reducing pressure to convert forests and wetlands into farmland – a main source of GHG emissions.

At the same time we have developed solutions that improve resource use efficiency, especially by reducing the amount of fertilizers and water needed to sustain productivity and profitability. Thus, we contribute to a more sustainable agriculture and also ensuring sustaining profitability for our company and customers.

We have institutionalized creating impact as our fundamental way of thinking and a key strategic ambition. creating impact provides direction in pursuing strategic goals and delivering on our mission of better yield. Serving as the platform for aligning our business operations with mounting global challenges, creating impact generates value for our shareholders, customers & society at large.

By adopting a long-term perspective, we engage in global processes and drive innovation programs to identify solutions, develop competitive business models and seize emerging business opportunities arising from global challenges relevant to our operation. We are able to strengthen our competitive edge in a sustainable manner, supporting climate smart agriculture and green growth.

Leadership Agenda

Our Leadership Agenda supports our strategic ambitions. It concentrates on five areas the company needs to focus on in order to realize its Industry Shaper vision:

  • To continuously drive profitable growth
  • To be a leading enterprise in global agricultural development
  • To drive strong performance and positioning on environmental solutions
  • To perfect operations throughout the organization
  • To ensure a company-wide focus on best practice corporate governance

Underlying the agenda is the drive to consistently explore new business opportunities. Such opportunities arise from global developments as well as the company's knowledge base and marketoriented Research and Development activities.